# FOUNDATIONS KIDS — COMPLETE BRAND GUIDELINES
*Upload this file to Claude and use the Setup Prompt to activate your on-brand AI assistant.*

---

## WHO WE ARE

Foundations Kids is a sub-brand of Foundations Church — Colorado, USA. It exists to reach children and connect families to the mission of Foundations. The visual identity is vibrant, bold, and energetic — designed to feel approachable to kids while remaining trustworthy to parents.

**Parent Brand:** Foundations Church
**Website:** foundationschurch.org
**Brand Type:** Sub-brand of a Branded House. Foundations Kids does not stand alone — it draws identity from Foundations Church while maintaining its own distinct, high-energy visual language.

**Mission (inherited):** Make disciples by communicating Next Steps effectively — bringing the extraordinary life of Jesus to a lost and broken world.

---

## COLOR PALETTE

| Name | HEX | RGB | CMYK | Proportion |
|---|---|---|---|---|
| Floral White | #FFFCF2 | 255/252/242 | 0/1/5/0 | 20% |
| Yellow Gold | #DFBE02 | 223/190/2 | 0/15/99/13 | 11% |
| Sky | #67C4F9 | 103/196/249 | 59/21/0/2 | 34% |
| Midnight | #1C2628 | 28/38/40 | 30/5/0/84 | 20% |
| Sunset | #F45E3C | 244/94/60 | 0/61/75/4 | 15% |

**Proportion Rule:** Sky (#67C4F9) is the dominant color — this is the brightest, most energetic palette of the three brands. Floral White and Midnight provide grounding. Sunset is the primary accent. Yellow Gold is used sparingly.

**Background Standard:** Foundations Kids often uses Sky (#67C4F9) as a primary background, with Midnight (#1C2628) or Floral White (#FFFCF2) text, and Sunset (#F45E3C) as the accent.

---

## TYPOGRAPHY

Foundations Kids uses a **two-font system** — the only brand in the Foundations family to do so.

**Primary Display Font:** Tay Kari (Regular)
Used for headlines only. Tay Kari gives Foundations Kids its own distinct personality — playful, bold, and immediately recognizable as different from the main brand.

**Secondary Font:** Britti Sans (Medium for subheads, Regular for body)
Used for all body copy and subheadings. Maintains connection to the Foundations brand family.

### Type Hierarchy

| Level | Font | Size | Leading | Case |
|---|---|---|---|---|
| Headline | Tay Kari | 80pt | 88pt (×1.1) | Sentence case |
| Subhead | Britti Sans Medium | 30pt | 36pt (×1.2) | Sentence case |
| Body | Britti Sans Regular | 15pt | 21pt (×1.4) | Sentence case |

**Key Rule:** Tay Kari headlines are for big, bold statements only. Body copy and supporting text always use Britti Sans to maintain brand legibility and consistency.

---

## LOGO

### Variants Available
- **Primary Logo** — Main "KIDS" wordmark (8 color variants including a full-color version)
- **Secondary Logo** — Alternate layout (9 color variants)
- **Alternate Logo** — Additional variant (10 color variants)
- **Badge** — Standalone badge mark (8 color variants)

All variants available in PNG and SVG formats.

### Color Application
When combining the Kids logo with brand colors, always ensure ample contrast in color pairings. On Sky backgrounds, use Midnight or Sunset version. On dark backgrounds, use Floral White version.

### Logo Usage Rules
- Minimum size: 20px screen / 0.25 inches print
- Do not stretch or distort
- Do not outline unless pre-outlined version provided
- Do not apply shadows, glows, or effects
- Do not use unapproved colors
- Do not rotate
- Do not apply patterns

### Primary Logo SVG (for embedding in HTML documents)
```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 3712.03 2160"><path style="fill:#f45e3c" d="m997.19,27.56c14.53,0,17.27,13.2,11.79,24.23l-414.71,831.63c-2.63,5.29-2.57,11.9.14,17.13l338.14,639.27c5.69,10.89-.84,25.07-11.53,25.07h-331.84c-4.79,0-9.24-3.03-11.7-8.01l-190.05-376.08c-7.31-14.38-25.3-8.29-25.3,8.35v358.47c0,9.04-6.1,16.38-13.61,16.38H13.6C6.09,1563.99,0,1556.66,0,1547.62V43.67C0,34.63,6.09,27.29,13.6,27.29h334.93c7.51,0,13.61,7.34,13.61,16.38v513.26c0,16.58,18.14,22.67,25.24,8.46L652.64,34.22c2.69-5.31,5.6-6.96,10.49-6.96l334.06.26v.03Z"/><path style="fill:#f45e3c" d="m1948.45,425.57h-258.59c-7.97,0-14.44,7.33-14.44,16.38v709.83c0,9.04,6.47,16.38,14.44,16.38h258.59c7.97,0,14.44,7.33,14.44,16.38v363.99c0,9.04-6.47,16.38-14.44,16.38h-868.17c-7.97,0-14.44-7.34-14.44-16.38v-363.99c0-9.04,6.47-16.38,14.44-16.38h270.14c7.97,0,14.44-7.34,14.44-16.38V441.94c0-9.04-6.47-16.38-14.44-16.38h-270.14c-7.97,0-14.44-7.34-14.44-16.38V45.2c0-9.04,6.47-16.38,14.44-16.38h868.17c7.97,0,14.44,7.33,14.44,16.38v363.99c0,9.04-6.47,16.38-14.44,16.38Z"/><path style="fill:#f45e3c" d="m2859.22,796.37c0,768.52-342.55,768.52-342.55,768.52h-406.7c-8.15,0-14.73-7.34-14.73-16.38V43.52c0-9.04,6.61-16.38,14.73-16.38h406.7s342.55.7,342.55,769.22Zm-367.42,386.46c45.69-26.63,53.23-156.12,53.23-381.63s-16.63-367.17-44.13-410.78c-26.23-41.59-72.3-20.62-72.3-20.62v805s32.67,25.76,63.17,8l.03.03Z"/><path style="fill:#f45e3c" d="m3445.81,608.6c-8.67,0-15.71-7.34-15.71-16.38,0-68.8,11.7-172.46-55.17-215.76-6.79-4.42-14.85-7.48-22.73-6.09-35.56,6.3-45.87,76.65-39.22,105.39,20.62,89.22,144.73,241.29,194.27,314.57,54.82,81.13,182.95,267.86,182.95,415.57,0,50.12,21.81,374.93-379.44,374.93-345.53,0-345.07-365.34-345.27-451.47-.09-41.01-.17-60.91-.26-130.18,0-9.04,7.05-16.52,15.77-16.49l223.96,2.83c8.67,0,15.71,7.33,15.71,16.38,0,55.8-3.96,109.26,22.91,160.07,11.44,21.67,37.89,65.8,65.3,65.8,40.23-.03,35.33-64.61,17.76-132.69-21.81-84.45-130.67-215.91-200.02-317.34-90.93-132.95-144.67-275.14-144.67-405.81C2981.95,294.35,2992.29-.03,3324.71,0,3712.03,0,3712.03,316.51,3712.03,367.34c0,72.84-.06,150.22,0,221.54,0,9.04-7.05,16.26-15.74,16.26l-250.48,3.44v.03Z"/><path style="fill:#f45e3c" d="m3708.48,1763.26H3.55C1.59,1763.26,0,1765.17,0,1767.53v388.19c0,2.36,1.59,4.27,3.55,4.27h3704.93c1.96,0,3.55-1.91,3.55-4.27v-388.19c0-2.36-1.59-4.27-3.55-4.27Z"/></svg>
```

---

## BRAND PERSONALITY

Foundations Kids inherits the four core personality pillars from Foundations Church and applies them to a context that speaks to both children and their parents.

### 1. Relatable
Sound like someone parents trust and kids actually like. Warm, fun, and unpretentious. Parents should feel confident dropping their kids off. Kids should feel like this is genuinely for them.

**For parents DO:** "We know Sunday mornings with kids can be chaos. We're ready for it — and honestly, we love it."
**For kids DO:** "You're going to have so much fun. And you might learn something that blows your mind."
**AVOID:** "We offer a dynamic, age-appropriate discipleship experience in a safe environment."

### 2. Grounded
Fun without being fluffy. Truth delivered at a kid's level — simple, clear, and real. Parents should trust that their kids are hearing the actual gospel, not a watered-down version.

**DO:** "God made you on purpose, for a purpose. That's not just something people say — it's true about you."
**AVOID:** "Jesus wants you to be happy and make good choices!"

### 3. Encouraging
Every kid belongs. Every family is welcome. Speak to the child who feels like they don't fit in, the parent who's not sure they belong at church, and the family that's never done this before.

**DO:** "There's a spot with your name on it. Literally — we'll help you find it."
**AVOID:** "Don't miss this incredible opportunity for your children to grow in their faith!"

### 4. Direct
Parents need clear logistics. Kids need simple instructions. Be efficient, be warm, and always give one clear next step.

**DO:** "Drop off at the Kids entrance. Pick up in the same spot after service. That's it."
**AVOID:** "Parents are encouraged to utilize the designated check-in and check-out procedures located in the family ministry area."

---

## TONE OF VOICE

### Writing for Parents
- Warm, efficient, and reassuring
- They are busy and trust you with their most important people
- Lead with the experience their child will have
- Keep logistics tight — one paragraph max
- One clear CTA per communication

### Writing for Kids (if applicable)
- Simple vocabulary, short sentences
- Enthusiastic but not performatively so
- Ask questions that make them think
- Make them feel like the communication is specifically for them

### Social Media (parent-facing)
- Show real moments from the kids environment
- Lead with story or a child's actual quote or moment
- Parents share things that make them feel proud, seen, or hopeful — aim for those emotions
- Always tag a next step

---

## COMMUNICATIONS RULES (inherited from Foundations Church)

1. Awareness is not interest — every communication drives a Next Step.
2. Sunday is not your savior — stage is one tool, not the only one.
3. More you announce, less they listen — keep it focused.
4. Inspiration over information — story first, logistics second.
5. One destination for every promo — foundationschurch.org or the Foundations App.
6. Values dictate voice — fun, warm, trustworthy, mission-focused.

**Standard CTA Script:**
"For more info, head to the Next Steps area or visit foundationschurch.org."

---

## THE ANNOUNCEMENT FORMULA

**1 Story + 1 Next Step** — same as the main brand.

- Lead with a real kid's story or family moment
- End with one clear action for parents
- Logistics go on the website
- Keep it under 90 seconds

---

## DOCUMENT TEMPLATES

### Kids Stage Announcement
```
[STORY — a real moment from Foundations Kids. 2-3 sentences. Kid or family specific.]

[BRIDGE — one sentence connecting to the next step for parents]

[NEXT STEP — one action. Simple. Clear.]

"Head to the Next Steps area or foundationschurch.org."
```

### Kids Social Post
```
[HOOK — human moment, real kid energy, or honest parent moment]

[BODY — 2-3 sentences. Real. Warm. Could be a quote, a story, or an invitation.]

[CTA — one direction. Simple.]
```

### Parent Email
```
Subject: [Specific and human. e.g. "What your kid experienced this Sunday"]

[GREETING — warm]

[MAIN MESSAGE — what happened, what's coming, or what parents need to know. 1-2 paragraphs.]

[LOGISTICS — date, time, location, what to bring. Tight and scannable.]

[CTA — one link or action]

[WARM SIGN-OFF]
```

### Event Promo (Parent-Facing)
```
[EVENT NAME]
[DATE / TIME / LOCATION]

[WHY IT MATTERS — for the kid and the family. 2 sentences. Heartfelt.]

[WHAT TO EXPECT — 2-3 bullet points or sentences. Practical.]

[NEXT STEP — foundationschurch.org or Next Steps area]
```

### Event Promo (Kid-Facing)
```
[EVENT NAME — big, fun, energetic]

[WHAT'S HAPPENING — 2 sentences. Fun and specific.]

[WHY YOU SHOULD COME — speak to the kid directly]

[WHAT TO DO — tell your parents, grab a card, go to the website]
```

---

## PHOTOGRAPHY STYLE (inherited + applied)

1. **Candid** — Real kids, real moments, real reactions. Zero staging. The joy has to be authentic.
2. **Duotone** — Brand colors (Sky, Sunset, Gold) applied for cohesion. Great for event graphics.
3. **Natural** — Outdoor NoCo settings. Families together. Community and warmth.

**Key Note for Kids Photography:** Always follow proper child safety and photo release protocols. Never post identifiable images of children without confirmed parental consent.

---

## EXCELLENCE STANDARD

Every parent who drops their child off at Foundations Kids is trusting us with what matters most to them. Our communication should reflect that trust.

- Timely, accurate, and high quality in design and clarity.
- Written for the parent who has never been here before and the kid who isn't sure they belong.
- Only commit to what can be sustained at a high standard.